Heineken

This was a project for a Dutch beer overseen a Brazilian client and a Mexican client, run by a British creative director and an Italian creative director, and written by an American copywriter for a worldwide audience. At no point did we argue, shout, or not see eye to eye.

˅

Screen Shot 2021-06-09 at 6.09.16 PM.png

Screen Shot 2021-05-24 at 7.50.32 PM.png

Screen Shot 2021-05-03 at 12.01.09 PM.png

Screen Shot 2021-05-24 at 7.51.40 PM.png

Screen Shot 2021-05-03 at 12.03.40 PM.png

Screen Shot 2021-05-24 at 7.52.38 PM.png

Screen Shot 2021-05-03 at 12.05.38 PM.png

Screen Shot 2021-06-09 at 6.33.06 PM.png

VW 20180717.int_Page_22.jpg

Screen Shot 2021-05-03 at 11.48.38 AM.png

Screen Shot 2021-05-03 at 12.08.52 PM.png

Screen Shot 2021-05-03 at 12.19.31 PM.png

Screen Shot 2021-05-03 at 12.19.26 PM.png

There are three rules for writing great advertising. Unfortunately, no one knows what they are.