And now a few words about artisanal jam.
The world changed.
It started putting up velvet ropes.
Creating VIP rooms.
It said, “Hey, you know what would be good idea is if we had really, really nice places forfancy-pants rich folks and the rest of you can stay, like, way, way over there.”
It said the select few are more important than the rest of us.
It said $23 artisanal jam is a thing.
Here’s our question.
What’s wrong with regular jam?
What’s wrong with wonderful, delicious, reliable jam?
There’s a pretty good word.
No fuss. No fanfare. No drama.
Just…there for you.
We’ve been there for people for 81 years.
Since a couple of guys from Harvard said exclusivity is for the birds.
They said, Hey Mister Rockefeller, come see what intelligent luxury is all about.
This year, we’ll be there for more than 30 million people around the world.
Offering comfort, kindness, expected and unexpected lovely.
A big ahh-that’s-what-I-needed.
Exclusive or inclusive?
We’ve made our choice.
One more thing.
Our jam is pretty darned good.
Sheraton. Exclusively for all.